How it works
A fixed build, then a monthly plan that keeps the site alive. No long contract and no part you cannot take with you.
The build
Talk first
Half an hour on what the business does, who is landing on the site, and what you need them to do. Most of the design decisions are made in this conversation, not later.
Quote in writing
A fixed price and a fixed scope, listed page by page. If something later turns out bigger than it looked, I stop and re-quote rather than adding it to the invoice.
Write the words
Copy before layout, every time. A design built around placeholder text falls apart the moment real sentences go in, and the real sentences are what persuade anybody.
Build and check
The site goes together as plain HTML and CSS, and every page runs through the linter: contrast against WCAG AA in both colour schemes, alt text, form labels, heading order, privacy notice linkage. A failure is a failure, not a warning.
Launch and hand over
You get the domain in your own name, a copy of the whole site, and a short written note of where everything lives. If you walk away the next day you walk away with a working site.
What a build costs
Quoted after the first conversation, because the honest number depends on how many pages there are and whether anything has to talk to a payment or booking system. Three rough shapes:
One page
A single scrolling page with an enquiry form. Right for a trade, a practice, or anyone whose customers want a phone number and a reason to trust it.
- Includes
- Copywriting from your notes
- Enquiry form
- Privacy notice and terms
- Accessibility checks in writing
Brochure site
Four to seven pages. Services, about, contact, and whatever your business actually needs a page for.
- Adds
- Page-by-page copy
- A menu, price list or service index
- Photography direction
- Search listing setup
Site that does something
Bookings, payments, a mailing list, or a shop. Where the site stops being a brochure and starts being part of how you run the business.
- Adds
- Booking or payment integration
- Mailing list setup
- Staff training on the parts you edit
- A written runbook
Care plans
After launch, one monthly fee covers everything the site needs to stay up, plus an allowance of changes. I buy and manage the hosting, the certificate, the backups and whichever services your site uses, so you get one invoice instead of seven renewal emails you forget until something expires.
Essentials
[AMOUNT] per month
- Keeping it up
- Hosting and certificate
- Domain renewal, registered to you
- Nightly backups, kept 30 days
- Uptime monitoring
- Changes
- [NUMBER] small changes a month
- New pages are quoted separately
Standard
[AMOUNT] per month
- Everything in Essentials, plus
- Form handling and spam filtering
- Business email on your domain
- Search listing kept current
- Changes
- [NUMBER] changes a month
- Two hours of work rolled in
- Reply within one working day
Full
[AMOUNT] per month
- Everything in Standard, plus
- Mailing list platform and sending
- Booking or payment service
- A yearly accessibility re-check
- Changes
- [NUMBER] changes a month
- [NUMBER] hours of work rolled in
- Same-day reply
The parts people get caught by
Your domain is registered in your name.
Not mine. I am listed as the technical contact so I can actually do the work, but the registrant is your business and you can take it anywhere at any time without asking me. A web person who holds your domain holds your business, and that is not a relationship either of us should want.
A change is an edit to something that exists.
New prices, new opening hours, swapping a photograph, adding a staff member, fixing a typo, updating a menu. A new page, a new section, or a new feature is a separate quote. The allowance exists so that small things actually get done rather than saved up, and it does not roll over.
Leaving takes thirty days and nothing is held back.
Cancel with a month's notice. You get the full site as files, your domain stays yours, and I will tell you what each third-party service costs at list price so you can take them over directly. The plan is a convenience, not a lock.
The markup is on the management, not hidden in the hosting.
The monthly fee is more than the sum of the services it covers, because the fee buys someone who notices when a certificate is about to expire. If you would rather buy everything yourself and pay me only for changes, that is a fine way to work and I will quote it.
Every [BRACKETED] value on this page is a placeholder. Fill them in before this site goes public, and keep the allowances honest: an unbounded promise of updates is how a monthly plan turns into unpaid work by the fourth month.